We’re a golf movement that’s changing the golf status quo, one swing at a time.

Fore! The Culture (FTC) aims to disrupt the golf status quo by introducing the game to underrepresented individuals, serve as a catalyst for diverse partnerships and create golf apparel inspired by and for the culture.

Established in 2021, Fore! The Culture was created as a result of the success of the Moten Family’s then 6-year-old junior golfer, Christian Moten. Within his first year of tournament golf, Christian has consistently placed top 5 over all and was recently named an Under Armour All American Athlete.

As a result of their accomplishments, while also modeling resilience and perseverance in a sport that not many children of color have access to, his parents Ralph and Ericka Moten felt passionate about exposing the game to more minorities, so Fore! The Culture was born.

We invite you to join us in disrupting the status quo in golf.


Ericka & Ralph Moten
Co-Founders

Goals & Objectives

The ultimate goal of FTC is to provide space and opportunities for youth that will inspire them to learn more about the game of golf while exposing them to the values of authenticity, fun, generosity and community. We aim to increase the youth golf footprint in minority communities beginning in the Washington DC Metropolitan area through:

Golf Clinics & Camps

Free youth swing clinics for youth ages 6-12.

Experiential Activities

Opportunities for golf literacy and simulations to learn educational and career building skills.

Access to Golf Resources

Access to golf equipment and programs.